🎥 Access all 21 recorded classes instantly and move through the material at your own pace.

This self-paced version of the Executive Producer Challenge walks you through how to:

• Turn your idea into a fully packaged project (short, feature, or doc)

• Build a budget snapshot, pitch deck, and treatment

• Understand the business of producing (funding, IP, marketing)

• Prepare for investors, grants, festivals, and production

You’ll get:

• ✔ 21 detailed lessons

• ✔ Lifetime access to replays

• ✔ Downloadable templates & checklists

• ✔ A guided roadmap from idea to greenlight

💡Perfect if you want to work independently, binge-watch in a weekend, or revisit lessons as your project grows.

📅 LIVE classes begin August 18, 2025
🕔 Mondays & Wednesdays at 5 AM PT / 8 AM ET
📍 Ends November 5, 2025

From start to screen—turn your idea into a production-ready package

This is more than a course—it's a challenge, a roadmap, and a mindset shift.

Over the course of 21 action-packed days, you’ll learn what it truly takes to be an Executive Producer in today’s independent film and digital space. Whether you're working on a short film, feature, or documentary, this class helps you build your project from the ground up—with strategy, structure, and real industry insight.

• How to take your raw idea and shape it into a fundable, pitchable project

• Write loglines, taglines, and treatments that actually sell your story

• Build your production package: lookbooks, pitch decks, and budget snapshots

• Learn funding strategies that don’t rely on “luck” or “connections”

• Understand what a producer really does—and how to think like one

• Get clarity on timelines, crew needs, legal docs, and what it takes to be production-ready

✔ 21 live classes (twice a week for 120 minutes)
✔ Interactive Q&A and mentorship from Michelle A. Daniel
✔ Real assignments with real deadlines
✔ Downloadable templates, checklists, and pitch tools
✔ Access to a private Skool community for feedback & support
✔ Full replay access for every session
✔ 100+ hours of bonus material and trainings

💥 Whether this is your first project or your fifth, this challenge gives you the clarity, confidence, and tools to move like a professional producer.

📅 LIVE classes begin August 18, 2025
🕔 Meets Mondays & Wednesdays at 7 AM PT / 10AM ET
📍 Runs through November 5, 2025

📺 Ready to stop sitting on your idea and actually launch your series? This class helps you build, brand, and monetize your web show—your way.

From script to stream—with sponsors, audience, and income.

This isn’t just a class. It’s your blueprint to go from idea to online, with real tools to help you build a series, grow your audience, and generate revenue—without waiting for permission or a studio greenlight.

You’ll learn how to:

🧠 Develop Your Series Concept

• Turn your raw idea into a compelling concept that’s binge-worthy

• Structure episodes and build a production slate—even if you’re working with a small crew

• Learn how to write for attention: cold opens, hooks, episode arcs, and cliffhangers

🎯 Build Your Brand & Audience

• Create a brand identity and tone that feels professional

• Learn how to set up your social presence (TikTok, IG, YouTube) before you film

• Use teasers, BTS content, and short-form to grow your following pre-launch

💰 Monetize Like a Pro

• Make money from your series via YouTube ads, brand partnerships, merch, screenings, and memberships

• Set up multiple income streams (from DVDs to digital drops)

• Learn how to pitch your series to brands, collect emails, and activate your audience

📽 Plan Your Launch

• Build your rollout calendar: release dates, watch parties, and collabs

• How to use episodes to drive interest, press, and sponsors

• Launch like a real network—because your series deserves it

What You’ll Get:

✔ Live Classes (2x a week with Michelle A. Daniel)
✔ Actionable weekly assignments to build your actual series
✔ Mentorship & feedback built into every stage
✔ Templates, budget breakdowns, release planners, and sponsor outreach scripts
✔ Access to a private online community for networking & accountability
✔ Replays of every session, in case you miss one
✔ BONUS: Real case studies of web series that went from YouTube to TV deals

🔥 If you’ve got a web series idea but feel stuck or unsure how to begin… this 21-day program is designed to walk you through every single step—from your pilot concept to premiere.